One of the questions I’m most often asked when completing a website design is: How do I get my website to the top of Google?
I inform my clients that there are essentially 2 approaches to getting their website to the top of the 1st page of Google search results, or any other Search Engine Results Page (SERP):
- The Hare: The first approach is to purchase paid advertisements, either on social media platforms like Facebook or LinkedIn, or even on a search engine itself. While this option may give faster, immediate results, paid advertisements can be costly to maintain over an extended period of time.
- The Tortoise: The second approach is to create organic Search Engine Optimization (SEO). While this option involves more time and effort, the slow burn creates many additional, long-lasting benefits.
Regardless of which approach you take, it is important to understand that once a website is created, it should not be the end of your website design project! It should be the beginning—the launchpad for building your brand identity; extending brand awareness; and sharing information that would be of value to current and potential clients. Your website should allow people who don’t yet have a relationship with you to learn more about who you are, what you can do for them, and why they should entrust you to do it.
A huge part of developing and nurturing relationships through your website is by having a blog, as I’ve mentioned in a previous post. If you don’t update your website, as soon as your website goes live, and as long as it remains stagnant, it essentially begins to die.
The reason? Now that the Internet is growing older, with decades’ worth of information as opposed to a mere few years, Google and other search engines had to find a way to prioritize which websites are still actually relevant. They do that by looking at how often a website is updated.
So, if you have a website developed for your company, and then you never do anything else to it, your website automatically starts to die and continues to die—meaning it is being pushed down to the bottom of a Search Engine Results Page—the longer the website remains stagnant.
By creating a blog and consistently blogging at regular intervals, your website is telling the search engines: Hey, I’m over here! I’m still alive! Come look at me! Link to me! Let everyone know that I am here and I’m active and my website is of value!
This is how you keep your website “alive” which improves where it ranks on a Search Engine Results Page. If you need help setting up a blog on your website or maintaining a regular blogging schedule, I’m here and happy to help. Reach out to me—and start reaching out to your customers—today! Long live The Tortoise!